22k

CHANNEL

A branding project for an Israeli travel channel that aims to inspire viewers to go out, explore, and discover the country. The channel will cover all types of trips, from off-road adventures to luxury hotels, and will review topics such as hiking routes, nature, culinary experiences, entertainment, and more. The channel’s name refers to the approximately 22,000 square kilometers of the Land of Israel and promises to cover every meter within this area.